Portugal was granted a front-row seat: Bárbara Wong, editor of Fugas at the newspaper Público, headed to Amsterdam to dive into a truly immersive Rituals experience.
The results speak for themselves: two pages of coverage featuring an exclusive interview with CEO Raymond Cloosterman, team insights, and a clear vision of the brand’s future, providing editorial depth and added value to readers.
Key Differentiators
- Invitation: in both paper and digital formats, already signaling the attention to detail
- Proximity: a personal video message from the CEO sent to each guest
- Venue: Tropenmuseum, lugar carregado de simbolismo e significado
- Culinary Experience: a dinner by Joris Bijdendijk, the Michelin-starred chef at RIJKS®
- Mind Oasis: a sensory session in wellness spaces that embody Rituals’ philosophy.
This was not just a trip. It was a strategic statement of the brand and how to communicate with purpose.
An example of how a press trip, when well-planned, can be much more than coverage: it can be reputation building.
