Internationally recognized for its exclusive sneakers that combine design, quality, and a high level of comfort, Ambitious continues to elevate its models to new heights. The brand's Research and Development department constantly explores new materials and construction processes, presenting innovative proposals each season.
For the Autumn-Winter 24 collection, Ambitious presents the next level in comfort sports footwear. After making a difference with the Hover model and its patented sole, the Guimarães-based brand introduces the Aktif – a low-top model with minimalist features.
Crafted with soft, supple leather for a contemporary and sophisticated look, the innovation of the Aktif lies in its highly flexible sole that adapts to each step of the wearer, allowing a harmonious connection with the ground. The combination of the supple leather and this innovative sole results in a unique comfort experience that does not compromise on design and aesthetics.
"Additionally, Aktif introduces another disruptive innovation in personalized comfort: the Double Insole System. This system features a dual insole for enhanced impact absorption and a better fit, allowing users to customize their comfort level, as both insoles are removable. Consumers can choose between extra cushioning or reduced padding simply by removing one of the insoles."
"We continuously strive to challenge ourselves to improve our designs and our clients' quality of life by seamlessly incorporating new technologies into our models. This approach allows us to meet various customer needs without compromising the aesthetics and design for which we are known." – Iolanda Mateus, Head Designer
"Welcomed with great enthusiasm at the leading international industry fairs, Aktif marks another important milestone for Ambitious in the continuous evolution of quality standards and innovation in national footwear."
Discover the latest styles on the brand's website and at selected retailers worldwide.
The Companhia das Soluções is the agency responsible for Ambitious' communication & press relations.
