Showing up at music festivals, for example, doesn’t have to mean large builds and big spend. Real impact comes from activating with relevance, regardless of scale.
With creativity, strategic vision, and a sharp eye on brand positioning, it’s possible to create memorable experiences at any budget. Whether through roaming activations, live content experiences, digital creators, or more modest formats, what truly matters is coherence between purpose, message, and execution.
Hyundai Portugal at NOS Alive:We developed an influencer marketing strategy inviting creators to take part in the activities at Hyundai's stand and amplify the brand’s onsite presence — generating relevant social content. The approach drove traffic to the stand and effectively communicated the new Hyundai model.
Victoria Wolf at Festival Meo Marés Vivas: We built an in-festival studio where the public was encouraged to join a casting and create content—fostering an authentic community around the brand. Beyond direct participation during the event, the activation enabled valuable CRM data capture and a post-event UGC (User-Generated Content) strategy for ongoing amplification.
Steve Madden Europe at Festival Meo Marés Vivas: The brand delivered strong impact and boosted awareness with ambassadors in pink overalls circulating the venue and distributing exclusive giveaways — creating an immediate connection and showcasing the brand’s unique identity. We also deployed a commercial lever by handing out discount vouchers to encourage post-event conversion.
At Companhia, we design activations tailored to each client’s profile and objectives — because we know the value of presence lies in the impact generated, not the size of the investment.
