Inês Joly is the new ambassador for LION OF PORCHES. The young French athlete is a professional equestrian, competing at the highest level in the world's top international circuits.
The athlete recently starred in an editorial alongside her mare, Rose, where she selected some of her favorite pieces from LION OF PORCHES’ Summer collection. The chosen setting—the equestrian center—provided the perfect backdrop for the shoot. "I’m incredibly happy to join the Lion of Porches family as their ambassador! I couldn’t be prouder to represent a brand that embodies such elegance and sophistication," shared the equestrian about the partnership.
Currently, the young woman excels in the Longines Global Champions Tour individually and, as part of the Monaco Aces team sponsored by LION OF PORCHES. This synergy has enabled the brand's debut in one of the most prestigious show jumping events in the world, proving to be the ideal platform to further enhance its international recognition and prominence.
In addition to supporting this team, LION OF PORCHES also had a pop-up store at two stages of the competition - Madrid and Saint-Tropez - to introduce the brand to new customers from various nationalities. The association with this sport was a natural fit, as it embodies the values of excellence, tradition, and sophistication that the brand values. It also attracts the type of audience that identifies with LION OF PORCHES.
The editorial images can be viewed on the brand's website, and all information about the Monaco Aces team powered by Lion of Porches can be found here.
The Companhia das Soluções is the agency responsible for the communication and press advisory of Lion of Porches.
