Deeply, the renowned Portuguese surf brand, ventures beyond the sea and presents the first drop of its new clothing collection. "From the Water" is the brand’s introduction to the Deeply lifestyle, representing its personal vision of surf, infused into daily life, and also the next step in a new direction for the brand.
The collection represents a fusion between urban fashion and the brand's personal take on surfing. These elements are skillfully blended to create the first drop of nine unisex pieces, with a loose fit and muted colors. The collection includes mid-season and warm-weather pieces, ranging from sweatshirts to t-shirts.
The collection follows the same brand philosophy of creating exceptional pieces with total respect for the planet. All pieces are made of cotton and feature colors inspired by nature, such as blue and khaki. Some t-shirts dive into the oceans and the brand's history, incorporating prints made from limestone and discarded oyster shells—key ingredients in the composition of Mineralprene, the material used in their surf suits.
This new move by the brand into a textile line completely breaks from its past and reinforces a new strategy for the brand. With a more defined and marked philosophy, after conquering the world of surfing with its high-quality wetsuits, it now aims to expand its influence and vision into a lifestyle. These are pieces for everyday wear, with a laid-back style that focuses on the quality and durability of the materials.
The next drop is scheduled for September and will feature pieces perfect for the colder season.
“Deeply is a brand that has established its position in the world of surfing through the development of high-quality wetsuits and is now undergoing a phase of evolution. Following recent collaborations with clothing brands and events, and the experience gained over the past years of developing technical products, we decided to create a new clothing line that reflects the spirit of Deeply. These are versatile, genderless pieces for young urbanites—practical and stylish. Later this year, we will have more exciting updates for this line, which we aim to be the first step towards a broader vision of the brand's full potential.”
Tiago Lemos, Creative Director of Deeply
FIRST DROP
The Companhia das Soluções is the agency responsible for Deeply's communications and press office.
