Deeply, a renowned Portuguese brand of surf suits, continues its ecological commitment to the surfing industry by launching two new collections entirely made from the revolutionary Mineralprene, their most sustainable and eco-friendly neoprene formula. This formula is made from recycled oyster shells with limestone, producing a more natural and comfortable rubber foam that offers surfers an eco-friendly second skin with high performance levels.
With the launch of the surf suit collection in 2022, the brand introduced its eco-friendly neoprene formula. Mineralprene once again takes center stage in the latest range of surf suits from the Explorer and Limitless series, aiming to provide Ocean Ambassadors with suits that allow them to care for the aquatic environment while maintaining high performance.
These new releases represent another step in the brand's ecological strategy, aimed at ensuring a positive economic, environmental, and social impact. It is with this mission in mind that the brand continues to work tirelessly towards more sustainable and environmentally conscious production, collaborating with suppliers who offer ecological solutions.
“At Deeply, we believe in the power of small actions. Therefore, when we develop our products, we always strive to make them as sustainable as possible. We understand the limitations within the world of surfing regarding this issue, so when developing a product, we always prioritize the quality of materials used to create extremely durable and timeless products.
Grande parte da nossa inspiração surge da nossa ligação ao Oceano e à Natureza. O Mineralprene vem nesse seguimento, uma base de Neoprene desenvolvida com materiais orgânicos que permitem desenvolver fatos de surf de elevada qualidade”
Tiago Lemos, Creative Director of Deeply
MINERALPRENE
A NOVA FÓRMULA DE NEOPRENE ECOCOLÓGICA E SUSTENTÁVEL
Launched in 2022, Mineralprene offers unprecedented lightweight and comfort. It is the key ingredient in surf suits: Soft, sustainable neoprene made from a blend of recycled oyster shells and limestone.
Limestone extracted from the earth is used to replace petrochemical products that are typically found in materials used for making wetsuits. This is a natural mineral that provides greater flexibility, lighter weight, and increased protection against solar rays. Oyster shells are recycled and converted into oxide powder. This mixture creates a more natural and comfortable rubber foam.
In addition to reducing carbon footprint, this more sustainable neoprene composition offers greater flexibility, perfectly complementing the brand's innovative design philosophy. It is crafted for extreme comfort and durability, enabling high-performance surfing.
MORE ECO-FRIENDLY INITIATIVES
WATER BASED GLUE
Deeply works with a supplier that has converted solvent-based lamination adhesive into a water-based adhesive, eliminating harmful volatile organic compounds. This change eliminates 600 grams of volatile organic compounds per surf suit.
ECO CARBON BLACK
Ecological carbon black is another important ingredient found in surf suits. Tires, being one of the most problematic sources of waste, contain a significant amount of carbon black derived from fossil fuel. By recycling these tires, we can incorporate ecological carbon black into our surf suits. This recycling process consumes more CO2 than it emits, reducing CO2 emissions by 72%.
RECYCLED PLASTIC BOTTLES
The fabric found in our surf suits is made from recycled plastic bottles. We add color using a dope dyeing process, which significantly reduces the amount of chemicals and energy used in the production of our surf suits.
REDUCE, REUSE, RECYCLE
Todo o neoprene cortado no processo de produção é reciclado e reutilizado para produzir novas folhas de neoprene. O fornecedor garante que nenhum neopreno bruto seja desperdiçado, dando uma nova vida a 250 toneladas de resíduos de neoprene a cada ano.
The Companhia das Soluções is the agency responsible for Deeply's communications and press office.
