Two competitors. One goal.
DIESEL❤VES TIMBERLAND is the second chapter of the DIESEL❤VES program, an ongoing invitation for partner brands—typically considered competitors—to share existing materials, manufacturing resources, and creativity. The project was launched in December 2023, with the first collaboration, DIESEL❤VES LEE, set to be presented in March 2024. This initiative takes a deliberate approach to the trend of brand partnerships, applying collective creativity to address the persistent problem of overproduction.
Diesel, a giant in the denim industry, and Timberland, a pioneer in handcrafted style and weather-ready gear, are two brands that intersect at the crossroads of heritage and culture. Together, they channel their shared values of quality, functionality, individuality, and community to create a collection of shirts available in six colors, entirely made from unsold stock fabrics from both brands. Half Timberland, half Diesel, each style is made from a Diesel denim shirt on the front and a Timberland plaid flannel on the back, or vice versa.
"Timberland is excited to be part of the project DIESEL❤VES," said Maisie Willoughby, Marketing Director at Timberland. "Sustainability has been a priority for our brand. We know our products have an impact on the environment, and this project helps us give a second life to excess stock, in a creative and unique expression."
DIESEL❤VES TIMBERLAND it reflects the fashion industry's willingness to work together to create a better future.
"Even the smallest actions can have a significant impact." DIESEL❤VES TIMBERLAND marks the next chapter of our ongoing project DIESEL❤VES. Two industry leaders are joining forces to tackle overconsumption and create something meaningful and beautiful together. The desire to promote change through a call to action," said Glenn Martens, Creative Director of Diesel and creator of the program DIESEL❤VES.
The DIESEL❤VES TIMBERLAND limited edition capsule will be globally released on January 22 and will be available in selected Diesel and Timberland stores, as well as on their respective websites.
PVP 250€
The Companhia das Soluções is the agency responsible for Timberland's communication & press relations.
