Expocosmética presents the Beauty School: The 1st edition of the project aims to train and qualify professionals in the sector
Registrations are now open for the Beauty School, which will take place during Expocosmética, and some dates are already sold out. The training sessions will cover Makeup, Aesthetics, Hair, and Eyebrow Micropigmentation, led by dozens of renowned professionals.
Matosinhos, Porto, March 18, 2024 – The largest Iberian beauty fair returns to Exponor from April 6 to 8. For 27 editions, Expocosmética has fostered business and introduced professionals to the latest trends in Cosmetics, Aesthetics, Hair, Nails, and Makeup, with the male beauty sector also gaining prominence. This year, in addition to showcasing 120 exhibitors, the event will also offer educational opportunities through the 1st edition of the Beauty School.
A Training Academy is born, based on three main objectives: the qualification of fair visitors in different beauty fields, the transmission of technical skills by renowned professionals, and the cultivation of confidence and an entrepreneurial vision, essential for thriving in such a dynamic industry.
“We understand the need to build something bigger, keeping up with the boldness, creativity, and strength that this market has been achieving. Therefore, we want to provide an inspiring learning environment where innovation and knowledge come together to ensure that our visitors gain the essential insights for the growth of their careers and businesses,” explains Amélia Estevão, Marketing Director at Exponor.
The academy will highlight four key areas, divided across the three days of the fair. On the first day, March 6, the Makeup session initially offered 150 spots, which sold out in just two weeks. On March 7, the focus will be on Aesthetics, featuring new techniques, specific procedures, and management tips. On March 8, the training will cover Hair, with networking and coaching sessions in barbering in the morning, while the afternoon will be dedicated to hair, with demonstrations of techniques and innovative procedures. On the same day, an intensive training session on Design Eyebrow Design and Micropigmentation will take place.
Dozens of professionals from various sectors will join the Beauty School as trainers. Here are some of the confirmed names:
Academy Registration
The ticket office is available on the official website, with prices ranging from 30 to 150 euros. Registrations can be made for the remaining available training sectors (aesthetics, hair, and eyebrow design and micropigmentation), each offering the option of a morning, afternoon, or full-day schedule.
All registered participants will also receive a Certificate of Participation, Beauty School merchandise, and access to coffee breaks.
The Companhia das Soluções is the agency responsible for the communication & press advisory of EXPONOR.
