Lisbon, May 2, 2024 – TOUS, the jewelry brand that shines creativity and personal expression, is pleased to announce its new brand ambassador for 2024. For the first time joining the TOUS Brand Squad, actress and model Kelly Bailey is the ambassador for the iconic jewelry brand in Portugal.
TOUS is betting on the Portuguese actress to promote the brand's image in the national market. Her captivating presence and unquestionable talent contribute to consolidating TOUS's positioning and growing success in Portugal.
"Through this promising partnership, we are reinforcing TOUS's positioning, highlighting its boldness, creativity, and sense of humor. We believe that Kelly Bailey's unique persona perfectly represents the spirit and current image of the brand," says Lubélia Marques, Country Manager of TOUS in Portugal.
Recognized for her remarkable career in acting, both in Portugal and internationally, Kelly Bailey is excited about this unique collaboration: "I’m very happy to be the ambassador for TOUS in Portugal. It’s a brand that means a lot to me, for its values and the way it has reinvented itself. TOUS has already been a part of my daily life, so this partnership makes perfect sense."
Kelly Bailey will accompany the brand throughout 2024, joining the Squad that TOUS is creating worldwide, with names like Nicole Wallace and Clara Galle in Spain, and Macarena Achaga in Mexico.
The Companhia das Soluções is the agency responsible for TOUS's communication and press relations.
