Kérastase – Soirées Première Lab – Porto and Lisboa
Projects and Actions
Client: L’Óreal – Kerástase
Description: A Kérastase launched the new Première range, which promises to recreate 99% of the hair's strength.
For this launch, we created a boxing ring and invited participants to put on their gloves so they could feel their strongest version, alongside the strength of their hair 🥊.
You're welcome! ✨🥊✨ It sounds like Inês Abrantes is an incredible source of inspiration! What made her stand out in this campaign?
- Event organization




























