Lion of Porches strengthens the communication of the new limited-edition capsule collection with a surprising creative action.
Lion of Porches has just launched its first FOOH (Fake Out Of Home) campaign, as part of the communication for its limited-edition capsule collection, developed in partnership with the Portuguese Winter Sports Federation (FDI). This trend, which has been revolutionizing the advertising world, combines real elements with computer-generated images to create an unforgettable brand experience.
In the campaign video, tourists on a boat tour along the Tagus River are surprised by the appearance of the technical jacket, one of the iconic pieces of this collection. The tourists' reactions of amazement and excitement enhance the magic and surprise of this moment.
The piece emerges from the water like a new monument and instantly transforms the scene: the river freezes, evoking the spirit of winter sports while highlighting the jacket's exceptional innovation and performance.
The technical jacket, one of the standout pieces of the collection, combines functionality and design. With a waterproof rating of 20,000 mm (20k), it is designed to withstand the most extreme conditions. Additionally, it is padded with sustainable material certified by REPREVE®, made from recycled plastics collected from the oceans, reinforcing the brand's commitment to sustainability.
The campaign, which will be widely promoted on the brand's social media, focuses on the element of surprise and visual impact to capture the audience's attention, reflecting a modern approach aligned with the future of advertising. This integration of digital technology into the physical world reflects Lion of Porches' innovative capability and forward-thinking spirit.
The Lion of Porches x FDI – Portugal capsule collection was specially designed for the athletes of the national winter sports teams and for those who will participate in the qualifications for the 2026 Winter Olympics. A limited-edition line, made in Portugal, available in selected stores – NorteShopping, the street store in Braga, Amoreiras Shopping Center, and Vasco da Gama in Lisbon, as well as in the Covilhã store, and online at lionofporches.com.
The Companhia das Soluções is the agency responsible for the communication and press advisory of Lion of Porches.
