Lion of Porches and the Portuguese Winter Sports Federation (FDI) announce their latest partnership, resulting in the launch of a limited-edition collection designed especially for the National Team athletes and those competing in the qualification rounds for the 2026 Winter Olympics.
This collection reflects the commitment of both entities to excellence, precision, and performance.
João Farromba – Ice Hockey Athlete
The new collection, consisting of casual pieces and two technical garments, was designed for athletes to wear outside of competition, such as during travel, press conferences, and other official events, ensuring functionality and style on every occasion.
The collaboration highlights Lion of Porches' commitment to supporting sports and strengthening its presence in the sector while encouraging an active lifestyle. With a history of successful sports partnerships, such as in equestrianism, the brand continues to invest in projects that bridge the gap between fashion and sports.
Marta Bejarano, Commercial Director of Lion of Porches, comments: "For Lion of Porches, it was a privilege to embrace this project, as our brand promotes a healthy and active lifestyle. This collaboration allows us to strengthen our presence in sports by creating pieces that not only reflect the brand's identity but also ensure comfort and elegance for athletes at every stage of their journey."
Pedro Flávio, President of the Portuguese Winter Sports Federation, on this partnership: "Our athletes are often the representatives and true ambassadors of the Portugal brand, so we wanted a partner that embodied the values we stand for—credibility, quality, and Portuguese identity. We found these values in Lion of Porches, along with the expertise needed to dress and equip our athletes through a 100% Portuguese production. The unique and exclusive design of this collection will help create a strong, unified identity across all the disciplines we represent."
In this collaboration, the main focus of both entities is to foster interest in various winter sports, which deserve greater recognition within Portugal's sports culture, while also promoting physical activity in the community and giving visibility to the talented athletes competing in different disciplines.
An exclusive line that will be available in select brand stores, allowing the general public to wear the national colors of Portuguese athletes. More details will be revealed soon.
The Companhia das Soluções is the agency responsible for the communication and press advisory of Lion of Porches.
