Client: NUXE
Description: NUXE opened the doors to its HOUSE OF PINK to welcome journalists, beauty editors, and digital content creators for a lively late afternoon event, where everyone had the chance to discover the latest products that will be on this year’s wishlist. Shine is the key word! The iconic Huile Prodigieuse® has been reimagined in a new Roll-On version, and the sunscreen oils have become iridescent. The Very Rose range showcased its new packaging and captivated with its new plumping lip serum. The brand's first self-tanning serum grabbed a lot of attention. The Hair range presented two new products. For skincare, the bestsellers Super Serum [10] and Nuxuriance Ultra Alfa [3R] stood out.
The venue was a dream in shades of pink — light, fun, and whimsical — from the décor to the Parisian catering. Guests were invited to bring their pinkattitude, whether in a full look or through a small accessory, making the atmosphere even more fun.
In addition to discovering the new products, guests had the opportunity to have fun creating pieces of quick-drying ceramics and matching them to their personalities.
Because details matter, the farewell was marked by a Parisian takeaway lifestyle: all guests took home the most desired products, a brand magazine, a croissant, and a drink.
- Event Organization
- Press & PR, Influencer Marketing
The Companhia das Soluções is the official agency handling communication and PR for NUXE.
