Freshly Days are just around the corner, and "Assim de Freshly" is the name of the campaign celebrating one of the most important moments for the Spanish natural and sustainable cosmetics brand.
To make the most of the hottest season of the year, from June 30 to July 8, customers can enjoy up to 40% off across the entire website, along with many other surprises and special offers.
The "Assim de Freshly" campaign, featuring five Freshly fans, aims to highlight real customer stories and experiences, serving as an authentic testament to the brand and its products. This closeness, transparency, and strong sense of community have made Freshly one of the most beloved cosmetic brands, now boasting a loyal community of over 2 million people.
On a continuous mission to revolutionize the world of cosmetics, Freshly Days aim to reach everyone who chooses to care for themselves with natural ingredients, helping to create a fresher, more sustainable world.
FIVE TRUE STORIES THAT REFLECT THE FRESHLY VISION
"My name is Carlota, I'm 24 years old, and I'm as unique as my skin." This is how the first protagonist of the campaign introduces herself. Diagnosed with atopic skin since childhood (itchiness, dryness, irritation...), she only truly learned to understand her skin over time. "I tried countless things, and then I discovered Freshly. I realized that if I took care of my skin every day with high-quality ingredients, it would feel much better." Now, she follows a very specific routine for her skin type and has everything under control. "In the end, it's all about learning to care for, pamper, and love your skin."
Diana, 50 years old, also had to learn how to care for her skin. "At 26, my dermatologist told me that my days in the sun were over." After years of exposure to harsh elements like the sun, wind, and cold—due to her profession and high-altitude lifestyle—her skin had reached its limit. She began following a simple yet effective routine: "Gentle cleansing, a collagen serum, hydration, and sunscreen—it's all I need. As for exfoliation, I leave that to the wind and snow when they hit my face with full force," she jokes.
The third protagonist, Aitor, defines himself as a Veggie Important Person (VIP). A trend follower, a devoted animal lover, and someone with a captivating personality, he has a deep respect for others and the planet, along with an innate desire to always keep learning. "I’m ‘this Freshly’ because I love staying on top of trends, but I only follow the ones that align with my values. Plus, if I can, I share them with those around me." A true "prophet of values," Aitor instantly won over the Freshly team from the very first day of casting.
Mamen, on the other hand, embodies self-improvement and self-love. During the pandemic, she went through a challenging personal moment: "Getting divorced at 40 was tough, and it becomes even harder when you're someone who doesn’t usually pay much attention to yourself. On top of that, I suddenly developed all the acne I never had at 15! I didn’t know where to start. Freshly helped me regain my self-confidence."
And last but not least, Maria, 42 years old, is a dermatologist specializing in aesthetic medicine. From a young age, she has been passionate about skin health and cosmetic formulations, which led her to become an expert in analyzing ingredient lists. She is a strong advocate for natural cosmetics, "as long as they are backed by science." Maria considers herself Freshly because she only chooses high-quality products "that truly benefit the skin and enhance its natural functions."
Five true stories that reflect Freshly’s vision and some of its core values, such as self-esteem, respect for the environment and animals, health, love for science, and an insatiable desire to enjoy life and the people we love. A collection of attributes that make customers relate to the brand and truly feel like they are part of Freshly.
The Companhia das Soluções is the agency responsible for communication and press office for Freshly Cosmetics.
