For the Fall/Winter 2024 season, PINKO once again confirms Mariacarla Boscono as the face of the brand.
The supermodel and fashion icon is the star of “Always Pazzesco”, the concept behind the brand’s advertising campaign—an evolution of the campaign first introduced with the Spring/Summer 2024 collection.
With delicate skin, an elegant hairstyle, and bold red lipstick, Mariacarla effortlessly brings back the spirit of the ’90s, reinterpreted in a fresh and contemporary way—minimalist yet enriched by the glamorous and daring energy that has always distinguished the brand.
Three settings—in black, white, and caramel—featuring a blend of bold and glossy textures bring the campaign to life. Mariacarla poses and moves with effortless ease, capturing iconic photos and videos.
The pieces in the collection, defined by their essential design, are enhanced by contrasting textures and details. At times, they exude a rock-inspired vibe with multiple leather belts, while at others, they shine with brilliance, featuring pavé crystals. This aesthetic extends to the selection of Love Bags, which includes oversized models in soft leather and handheld bags with mirrored effects.
Urban elegance and feminine sensuality take center stage: the PINKO woman dresses to make a statement, as Mariacarla Boscono emphasizes with the phrase “show-stopping”, spoken to the beat of techno music in one of the videos. The pulsating, almost hypnotic rhythm of “Always Pazzesco” is unforgettable and evokes deep emotions.
The images and videos reflect not just an aesthetic but also an attitude: PINKO is “pazzesco”, and every woman who chooses to wear the brand should feel “pazzesche”.
“Always Pazzesco” is a message of strength and confidence—an invitation to embrace imperfections with conviction and enthusiasm, celebrating individuality and uniqueness.
Mariacarla Boscono becomes the icon of a powerful and contemporary concept of femininity: PINKO women are confident, bold, and seductive, blending sensuality with intelligence. In one word… Pazzesche!
Creative Director & Stylist: Lorenzo Posocco
Model: Mariacarla Boscono
Photographer: Pablo Di Prima
Director & Director of Photography: Senio Zapruder
Music: RIVA
Casting Director: Andrea Prato
Hair: Lorenzo Barcella
Makeup: Seiko Nishigori
Set Design: Alessandro Mensi
Behind the Scenes: Lorenzo Pellegrino
The Companhia das Soluções is the agency responsible for communication and press office for PINKO.
