The Brazilian brand Ipanema has just announced a partnership with the iconic singer Shakira, one of the most influential Latin artists in the music industry. In addition to her unique voice, timeless hits, and iconic skills in dance, the singer considers herself a businesswoman, embodying the same values as the Ipanema brand: female empowerment, appreciation of daily effort, encouragement of professional leadership, and inspiration to walk towards the person one aspires to be.
The Colombian artist will be the face of the brand this summer season and will take part in an exclusive global campaign. Celebrating the feminine universe through fashion and its trends, the brand presents its new sandal models focusing on the "Ipanema Sempre Nova" collection, with models available in sizes for adults, children, and babies: flip-flops, thong sandals, flats, and platforms.
"I’m happy to announce this partnership and join forces with Ipanema in a campaign that aims to highlight the daily lives of women and convey an important message, so they can value every step they take towards themselves and their dreams," says Shakira.
"Ipanema Sempre Nova arrives with high expectations, offering versatile models with a modern fashion perspective, always connected to the brand’s DNA. The collection was recently launched on a large scale and is already topping the style rankings. That’s why we believe we can accelerate this global potential. This is where Shakira comes in, a woman capable of communicating in various languages, whether in artistic environments or humanitarian actions. She is a figure who, like Ipanema, radiates this luminous feminine strength," says Alexandre Gastaldello, Export Director of the brand.
The Companhia das Soluções is the agency responsible for communication & press office for Ipanema.
