Teva® challenges you to create a summer that suits you. Whether making your own rules or following trends, the most important thing is attitude.

#bratsummer

In the true spirit of movement, this summer is all about embracing your personality, regardless of what others think. The most important thing is feeling empowered by everything that makes you, you—even imperfections or apparent contradictions! You can have doubts and still make decisions. You can be vulnerable and assertive. You can be shy and still put yourself out there. You can have great taste—or questionable taste.

Teva® invites you to step into this Brat behaviour attitude.

#Paris2024 #Olympics

Teva® challenges athletes to practice their favorite sports like true Olympic champions. Designed for outdoor enthusiasts, Teva’s collections ensure no obstacle is impossible to overcome. For water sports lovers, the **Hydratrek** line offers sandals with outstanding water performance. Featuring a textured, grippy footbed for enhanced stability and traction even on slippery surfaces, they incorporate 30% recycled Spider Rubber—a high-performance rubber compound with uniquely designed channels for maximum grip on wet surfaces. Additionally, the quick-drying straps are made from recycled plastic and REPREVE® polyester yarn, ensuring both functionality and sustainability.

If your adventure takes you on land—whether hiking, climbing, or mountain biking—the Hurricane XLT2 provides reliable traction while keeping you comfortable. Featuring 100% recycled REPREVE® polyester straps and a supportive midsole, this iconic sports sandal is ready for any adventure.

Choose your sport and challenge yourself.

“Sad to announce I didn’t make the Olympics team”

Amateur athletes, weekend warriors, or simply enthusiasts who dare to make a move or two—maybe they didn’t make the starting lineup, but they always showed their support. What matters is to never give up, and Teva® provides the perfect footwear for comfort and stability, allowing you to keep practicing your favorite sports and movements—all while staying stylish.

Now the goal is #LA2028.

Summertime sadness

Some summers are melancholic and introspective. For those in a contemplative phase, Teva® suggests nature walks in total comfort with sandals that match this mood—whether in neutral tones or romantic materials like crochet. Whether by the sea or deep in the forest, some moments are simply meant to be experienced.

Summe Wine

A blanket spread on the beach, two glasses of wine toasting at sunset. Some summers are simply passionate. Is it the heat? The sun-kissed, salt-kissed skin? The thrill of summer romances? The butterflies in your stomach? Whatever it is, there’s a Teva® pair—fiery and intoxicating—to match the mood.

The Companhia das Soluções is the agency responsible for TEVA's communication and public relations.