Lisbon, July 29, 2024 – TOUS, the jewelry brand that champions creativity and self-expression, continues to foster new collaborations by partnering with the Colombian brand A New Cross, founded by Agustín Nicolás Rivero, at Colombia’s Fashion Week.
"As a century-old jewelry company, TOUS always invests in craftsmanship and talent. We see ourselves reflected in Nicolás and his team’s philosophy, especially in their attention to detail as a fundamental element of the creative process. That’s why we are delighted to collaborate with A New Cross for its debut show at Colombia’s Fashion Week, adding the finishing touch to their looks with the TOUS Hold collection," says Israel L. Roca, Design Director at TOUS.
These TOUS jewels, known for their versatility, perfectly complement the looks in A New Cross' runway show "Proceso", adding a bold and sophisticated touch. The show featured multiple variations of the signature rings from the TOUS Hold collection, along with necklaces that transform into two bracelets, which can then be worn as long earrings. The jewelry pieces in this collection were designed in TOUS' ateliers in Spain, crafted in sterling silver and plated in 18-karat gold.
"Proceso" featured 30 looks filled with pieces crafted from natural fibers such as linen, silk, alpaca, and cotton, enhanced with unique details like ceramic buttons from the Colombian region of La Chamba. These designs are the result of meticulous conceptualization and craftsmanship, taking nearly two years to complete. They reflect the dedication and attention to detail that have defined A New Cross since its inception while paying tribute to local artisanship.
"This collaboration is the result of the 'proceso' behind the evolution of both brands, where each look is a tribute to research, curiosity, and attention to detail. When textile experimentation and jewelry come together around a concept, the result is a story worth remembering," commented Agustín Nicolás Rivero, Designer of A New Cross.
The opening show, held on July 22 at 9:00 PM at the Antiguas Bodegas de Coltabaco in Medellín, also celebrated the 35th anniversary of Colombiamoda, making it one of the most historic and significant fashion events in Latin America. Following the runway show, TOUS hosted a party at the same venue, where guests enjoyed a sensory experience where fashion, art, and music took center stage. The event welcomed many distinguished guests, including Ana Beliza, TOUS’ new ambassador in Colombia, stylist Lusiana Arango, and photographer Juan Moore.
As part of Colombiamoda, on Wednesday, July 24, at 10:00 AM, TOUS held a conference at the Pabellón del Conocimiento, located in the Metropolitan Theater of Medellín. Israel Roca, Design Director; Anaïs Durand, Marketing Director; and Anna Sió, Brand Experience Director at TOUS, discussed topics such as the savoir-faire of the brand’s jewelry legacy, the importance of building strong relationships with its communities, and the role of creativity in brand development.
The Companhia das Soluções is the agency responsible for TOUS's communication and press relations.
