Two "scouters" with striking looks and cinematic attitude roam the venue searching for unique, diverse, and authentic profiles.
Those who are approached or simply intrigued by curiosity enter the brand's stand, where they receive beauty tips from hair and makeup specialists. They then proceed to a room with judges who ask brief questions and record everything, including a photo with and without the brand's glasses.
An immersive and dynamic experience that combined fashion, attitude, and discovery.
The face of the next campaign could be you.
