Much more than a new fragrance story, ZADIG is the ultimate fashion accessory for the allure of Zadig&Voltaire. On one hand, its unprecedented bottle is a marvel of innovative design. On the other, its addictive fragrance is a celebration of magnetic notes and an unforgettable trail.
This adventure, this discovery of our boldest selves, is revealed in a campaign that opens the doors to possibility. It is a call for freedom. Like a true free spirit, Belgian model Louise Robert shines in her role. All she has to do is spread her wings. She’s ready to fly.
With ZADIG, it's your turn to fly
ZADIG EDP
RRP €143.00 (90ml)
Available March 3, 2025
ZADIG: The Icon of a Generation
At first glance, it's impossible not to notice the fashion reference. The bottle features Zadig&Voltaire's iconic signature: the wings. These are also embroidered in cashmere and crafted in leather. For founder Thierry Gillier, this means of flight was a clear choice to celebrate ZADIG. He doesn’t hesitate to state that “Zadig&Voltaire has always been a symbol of freedom.” Embrace freedom!
The uniqueness of the ZADIG bottle truly stands out — and for good reason: it lies horizontally. Working with glass and light in this way was a real challenge. It raises the bar for complexity and innovation in the world of fragrance design. The glass feathers and silver accents capture beams of light in an intriguing play of light and shadow.
This precious jewel will be a lasting companion thanks to the refillable bottle from the Parisian perfumer. ZADIG is the ultimate accessory for the Zadig&Voltaire silhouette.
ZADIG: An Addictive Fragrance
Magnetic notes. Daring accords. An unprecedented collaboration between two talented perfumers. The result is a fragrance of unmistakable freedom. A rebellious, rock-inspired metamorphosis of noble materials, ZADIG embodies the power of a new kind of flight. How far will you go with your new set of wings?
Perfumers Amandine Clerc-Marie and Florian Gallo followed their instincts and broke away from convention to create this woody floral. Ten years after the launch of THIS IS HER!, ZADIG unveils a new interpretation of vanilla — a note so dear to Zadig&Voltaire. Magnetic. Radiant. Unexpected. A new addiction.
“The new Zadig&Voltaire heroine dares to assert herself and isn’t afraid to push boundaries. She also loves noble raw materials, quality, and craftsmanship. Vanilla, so beloved by the Parisian maison, has been modernized, reimagined, and enhanced with a duo of intense black sesame and creamier white sesame. It surprises and innovates. It’s a completely new combination — something never smelled before! A truly, truly addictive fragrance that draws you in irresistibly.” Amandine Clerc-Marie & Florian Gallo, ZADIG perfumers.
ZADIG: An Invitation to Freedom
The story of a new fragrance. A new, iconic jewel-like bottle. A new and inspiring campaign. ZADIG marks a new era of freedom — in its boldest, most addictive form. Simply the obvious choice for an entire generation of free and independent spirits setting out toward new horizons. The world is waiting for them. Here they are. Their time to fly has arrived.
The Companhia das Soluções is the official agency handling communication and PR for Zadig&Voltaire.
