The SS24 collection is a celebration of creative freedom and expression. Versatility, multifunctionality, and comfort lie at the heart of the design. At the same time, the principles of modularity and circularity remain central to Ambitious' approach, reinforcing the brand's commitment to a mindful, meaningful fashion perspective.
Embrace the essence of slow living with Ambitious' SS24 collection – a tribute to the art of relaxing, enjoying moments with friends, and savoring each moment with happiness. The inspiration for the collection is rooted in this serene lifestyle, offering a range that redefines traditional designs, while still maintaining Ambitious' distinct DNA. The collection reinvents classic pieces while preserving the brand's signature quality.
Experience a fusion of versatility and hyper-functionality with vintage styles and elements that transport us to a resort, blending influences from various eras and subcultures. The result is a contemporary and nostalgic collection that radiates a familiar mood.
In the search for the perfect materials, the brand focused on lightweight options that align with the latest trends while standing the test of time, evoking distant places and memories of the past.
The collection also incorporates innovations in durable, high-performance materials that enhance breathability for maximum comfort.
The color palette artistically blends masculine and feminine hues, creating designs that are versatile and inclusive. The palette transitions from neutral tones to warm shades, contrasting with hyper-vibrant colors in a shift between the real and digital worlds. This interaction creates a striking contrast between pastel and realistic neutral tones, adding a layer of depth and mystique.
#StepOutCollection #BeAmbitious
The Companhia das Soluções is the agency responsible for Ambitious' communication & press relations.
