For the 2024 Lunar New Year, Givenchy Parfums launches two limited editions of Le Rouge Interdit Intense Silk lipstick and Prisme Libre Loose Powder. More than ever, this collection draws inspiration from the heritage of the Maison to celebrate the Year of the Dragon, which was also honored in 1952, the year Givenchy was founded.
According to legend, the dragon — a powerful, charismatic, and majestic creature — bestowed upon those born under its sign a creative, innovative, and bold spirit. Just like Hubert de Givenchy himself, these characteristics are deeply rooted in the brand’s DNA.
Reflecting one of the brand's symbolic colors and the traditions of the Lunar New Year, the packaging of the 2024 limited edition products features a red pattern with silver reflections. A never-before-seen shade of the Prisme Libre Loose Powder will also be launched as part of the collection.
LE ROUGE INTERDIT INTENSE SILK Nº 333
Le Rouge Interdit Intense Silk — which perfectly reflects the Couture spirit of the Maison — is one of Givenchy's most iconic lipsticks. It stands out for its intense color, semi-matte shine, and ultra-comfortable silky feel. With its formula rich in vegetable oils and containing a high concentration of natural ingredients, this unique lipstick also demonstrates the Maison's commitment to sustainability.
For the 2024 Lunar New Year collection, the Le Rouge Interdit Intense Silk case is adorned with a red pattern "resembling dragon scales," accentuated with silver metallic touches. This exclusive case is the perfect vessel for the brand's signature shade — No. 333. Thom Walker, Creative Director of Makeup, described this timeless red as a Givenchy lipstick like no other — as bold by day as it is by night. It fits perfectly with the 2024 Lunar New Year collection, embodying its Couture aesthetic.
PÓ SOLTO PRISME LIBRE PASTEL CELEBRATION Nº13
The Prisme Libre Loose Powder is a quartet of colored powders that reveal and enhance the skin's luminosity. The complexion becomes radiant, visibly blurred, and mattified. This star product is inherently part of the 2024 Lunar New Year collection. An exclusive shade is being launched for the occasion, presented in a personalized red case, covered with scale-like patterns and silver accents.
The new Pastel Celebration Nº13 harmony consists of a striking pink, a warm lilac, a vibrant blue-violet, and a rosé white, which give the complexion a sparkling and radiant luminosity.
The Companhia das Soluções is the agency responsible for communication & press office for Givenchy.
