Last week, between May 30th and June 1st, the Longines Athina Onassis Horse Show in Saint-Tropez hosted another stage of one of the most prestigious equestrian competitions in the world, the Longines Global Champions Tour, which was attended by several well-known figures, including the current Formula 1 champion, Max Verstappen.
LION OF PORCHES' presence at the competition went beyond just sponsoring the Monaco Aces, the brand also set up a Pop-up Store featuring some of the best-sellers from the Spring-Summer 24 collection. This allowed the brand to introduce itself to new customers from various nationalities, who were eager to check out the latest arrivals. The brand also received visits from prominent figures, such as french rider Inês Joly, a LION OF PORCHES ambassador competing for Monaco Aces.
LION OF PORCHES, in addition to being one of the event's partner brands, also sponsored one of the main awards presented at the competition – the Prix Lion of Porches – Class 5* 1.40m, the winner of which was rider Gregory Cottard, accompanied by his horse Carola.
In this stage of the Longines Global Champions League, the Aces team featured portuguese rider Duarte Seabra, who recently secured his spot in the show jumping event at the Paris 2024 Olympic Games, a rare achievement in Portugal. Regarding this accomplishment, the rider believes that "the qualification is already a victory, but I believe I can go further and make it to the final stage of the Games." As for the partnership with LION OF PORCHES, he reaffirms that "it is an honor to have the support of a prestigious Portuguese brand."
A competição vai seguir para o glamoroso destino de Cannes, entre os dias 6 e 8 de junho, e passará ainda por cidades como Paris, Mónaco, Londres e Abu Dhabi.
All information about the Monaco Aces powered by Lion of Porches team can be found here.
The Companhia das Soluções is the agency responsible for the communication and press advisory of Lion of Porches.
