In 2024, NUXE dared to challenge the anti-aging effectiveness of retinol with an exclusive innovation, the Alfa [3R] technology.
With natural origin and the highest technology, supported by 3 patents, the Nuxuriance Ultra Alfa [3R] range offers visible correction of the main signs of aging: wrinkles, firmness, sagging, and radiance. Its performance amazed everyone who tried it (with over 350,000 units sold in the 8 months following its launch) (1).
In 2025, the innovation continues with Nuxuriance Ultra Alfa [3R] The Exceptional Cream. In a single jar, the Alfa [3R] technology combines with the power of Niacinamide for continuous correction, day and night. NUXE aimed to meet women’s needs with this high-performance concentrate, offering 24-hour action: an essential product, considering that half of the women in Europe use no more than two products in their beauty routine (2).
Discover this product that 9 out of 10 women would choose (3): 75ml of anti-aging power for visibly younger and more beautiful skin.
AN EXCEPTIONAL PERFORMANCE
DAY AND NIGHT
The challenge: combine two products into one to create an ultra-effective anti-aging innovation. In other words, a cream to protect, smooth, unify, and enhance radiance. The night then becomes the ideal moment to repair, renew, and maintain hydration. Our laboratory accepted the challenge and developed this exceptional product tailored to the skin's needs.
DOUBLE ACTION: CORRECTION AND RENEWAL
Combining our Alfa [3R] Technology and Niacinamide, this formula offers uninterrupted performance: correction during the day and renewal at night, to care for the skin endlessly, 24 hours a day. Its distinctive bottle, with an emerald and gold finish, contains a generous deluxe size of 75ml, for use both morning and night.
A UNIQUE TEXTURE
The ultra-sensory texture of the Exceptional Cream is light and fluid, leaving a satin finish during the day, yet it is rich and enveloping enough to provide comfort at night. It is suitable for all skin types. Its modern and sophisticated fragrance makes it even more precious.
THE EXCLUSIVE ALFA [3R] TECHNOLOGY
A TRIO OF NATURAL ORIGIN INGREDIENTS
Hyaluronic Acid: Of natural origin and derived from bio-fermentation, it provides a renewing action on the skin's support fibers.
Alfalfa Extract: This renewing plant concentrate provides a powerful reparative action on both the dermis and epidermis.
Daylily Extract: With antioxidant and anti-glycation properties.
THE QUINTESSENCE OF ANTI-AGING ACTIVE INGREDIENTS
Day and night, the Exceptional Cream improves skin quality and combats signs of aging. Its formula concentrates the power of Niacinamide with the exclusive Alfa [3R] technology, more effective than retinol.
NIACINAMIDE, THE STAR INGREDIENT OF THIS GLOBAL CARE
This key ingredient, also known as Vitamin B3, is a molecule naturally present in the body. It plays an important role as it is involved in many biological reactions, including energy production. It is particularly known for its multiple benefits for the skin: it hydrates and strengthens the skin barrier, improves firmness, and helps increase radiance. Its anti-blemish and anti-wrinkle properties make it ideal for providing anti-aging efficacy, improving skin quality, and restoring an even complexion.
More effective than retinol, scientifically proven
The Alfa [3R] Technology is more effective than retinol in three levels of action on the skin.
1) REVITALIZING ACTION
Promotes the activation of keratinocytes (proven by the expression of KGF, a growth factor that is a marker of keratinocyte activation).
2) REGENERATIVE ACTION
Enhances keratinocyte proliferation (proven by the expression of cyclin D1, a marker of epidermal cell proliferation).
3) RENEWING ACTION
Speeds up epidermal renewal (morphological analysis).
NUXRIANCE ULTRA ALFA [3R] RANGE
The Companhia das Soluções is the agency responsible for communication and press office for NUXE.
