The art of cultivation will be a recurring theme in the upcoming season's collection. The kickoff is given with the FTC 86 Washed Hairy, which represent a deeper connection with nature, both in the choice of materials and colors, symbolizing a metaphor of rebirth for Sanjo itself.
The FTC 86 collection is a tribute to the authenticity of sports, combining tradition and contemporaneity in a single footwear design, which now expands with the addition of three new models: the FTC 86 Washed Hairy. These mark the introduction of the new Spring/Summer 2025 collection, guided by the influence of "Gardening," a theme that evokes a narrative of renewal, rebirth, and prosperity.
The new models introduce soft earth-tone colors, in beige, navy blue, and hope green.
The materials are more natural and aligned with sustainable alternatives, such as organic cotton canvas. The model also features textured suede (hairy suede), which evokes the imagery of grassy fields or gardens, while maintaining a luxurious appearance.
The soles feature a sporty design, originally built for skateboarding, ensuring the comfort and durability needed for the more challenging days in the field.
The new collection is a metaphor for the brand that started 90 years ago. With its roots deeply grounded in the earth, Sanjo has made its way to find the sunlight and thrive. The elements have damaged this beautiful specimen, but with the strength of its roots and resilience, it managed to be reborn and reinvent itself, never losing its essence. The garden, therefore, is the ideal place for flourishing. The first flowers mark what we can expect from Sanjo for the warm days ahead.
"The renewed FTC 86 silhouette and the new colors, for me, reinforce the connection between fashion and nature. The theme of the new collection, 'Gardening,' is both a tribute and, at the same time, a metaphor for Sanjo itself – a brand that was born 90 years ago, with deep roots in Portuguese heritage, that has managed to renew, recover, and thrive, continuing to grow. With strong roots, resilient and renewing itself each season in surprising ways, it’s a force of nature."
In this new launch, each color reflects the delicacy of the theme: the earth tones, the resilience of plants, and the transformation of the brand's elements. The texture (in the form of hairy suede) represents the brand's growth (from the garden) in a narrative that combines sustainable and conscious fashion with the story of gardening. There is a continuous care for the planet, from the choice of materials – such as recycled cotton canvas – to minimizing waste during production.
This is the brand's major launch for the new year."
Vitor Costa, Creative Director of Sanjo
The Companhia das Soluções is the agency responsible for communication and press office for Sanjo.
