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Spring Talks: one event, three departments, one vision

On May 23, ÓPTICA BOAVISTA Megastore hosted the second edition of Spring Talks — an afternoon dedicated to reflection, inspiration, and female empowerment.

The event brought together three content creators with distinct paths — Mariana Machado, Liliana Filipa and Inês Nobre — for a conversation about identity, motherhood, generations, and digital positioning.

Behind the scenes, three departments at Companhia das Soluções worked in an integrated way:

  • Events: production and activation of the experience;
  • PR: speaker selection and guest management;
  • Digital: online strategy with paid media, landing page, and email marketing. paid media, landing page e email marketing.

 

An initiative that reflects our 360º communication approach — combining strategy, content, and experience to ensure consistency and relevance at every brand touchpoint.